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AT&T Offering Hulu Plus

13 May, 2015 By: Erik Gruenwedel

In another win for over-the-top video, AT&T May 13 announced it would offer mobile and online users access to subscription streaming service Hulu Plus later this year.

Hulu Plus is co-owned by The Walt Disney Co., 21st Century Fox and Comcast.

AT&T customers will be able to browse Hulu programs and select the shows they want to watch through an app for mobile viewing or on the AT&T website. Combined with a TV Everywhere catalog, AT&T says the deal will enable customers subscribing to Hulu to have better access to current and past seasons of TV shows.

AT&T and Hulu also are exploring the possibility of bringing a Hulu app to TV.

"We know that our customers want to be able to access video on multiple devices,” Andrew Goodman, associate VP of AT&T content acquisition, said in a statement.

The expanded relationship with Hulu complements AT&T’s other over-the-top initiatives, including Otter Media. Otter Media is a venture with The Chernin Group, established to invest in, acquire and launch OTT video services. This includes its purchase of a majority stake in Fullscreen, a global online media company that works with more than 50,000 content creators who engage 450 million subscribers and generate 4 billion monthly views.

Hulu offers full libraries of series such as “Seinfeld,” “Empire,” “South Park,” “CSI,” “Nashville” and current season programming from five of the six top broadcast networks.

Hulu’s 9 million subscribers have streaming access to numerous programming networks, including ABC, Adult Swim, Cartoon Network, Comedy Central, Fox, FX, MTV, NBC, Nickelodeon and TNT. Hulu also offers a collection of classic films from The Criterion Collection, as well as its own library of Hulu Originals.

“At Hulu, we strive to create the best possible video experience for customers – offering them the ability to view their favorite content, when, where and how they want," Tim Connolly, Hulu SVP of partnerships and distribution, said in a statement.

About the Author: Erik Gruenwedel

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