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Boomerang Seeks Amazon Prime Exposure

11 Dec, 2017 By: Erik Gruenwedel

Boomerang, the cartoon-themed subscription streaming video service launched earlier this year by Turner and Warner Bros., Dec. 11 announced it is now available via Amazon Channels.

Boomerang’s animation franchises from Hanna-Barbera, Looney Tunes and MGM include “Scooby-Doo,” “Tom & Jerry,” “Bugs Bunny,” “The Flintstones,” “The Jetsons,” original series “Dorothy and the Wizard of Oz” and “Wacky Races.”

The $4.99 monthly service also features new seasons of “Looney Tunes” and “Bunnicula,” among others.

Boomerang joins a growing bandwagon of SVOD services seeking exposure to Amazon’s massive Prime membership base — reportedly topping 65 million subs at the beginning of the year.

The e-commerce giant two years ago launched Amazon Channels (formerly Subscription Streaming Partners). The platform includes access to more than 60 services, including Showtime, Starz, A+E Network, AMC Network, Sports Illustrated TV, Dove Channel, Urban Movie Channel, Shudder and Acorn TV.

Amazon — for a fee and/or revenue sharing — offers free trials on all SVOD subscriptions, with special Prime member pricing, latest episodes available simultaneous with broadcast, one-account billing and self-service cancellation, among other amenities.

About the Author: Erik Gruenwedel

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