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Crackle and NBC Universal Ink Licensing Deal

3 Apr, 2014 By: Erik Gruenwedel

Crackle.com and NBC Universal Television & New Media Distribution April 3 said they signed a multiyear content licensing deal to stream feature films from NBC Universal’s library on the free, ad-supported streaming service.

Crackle, a unit of Sony Pictures Television, streams ad-supported catalog movies, TV shows and original series to connected devices.

The deal gives Crackle exclusive ad-supported video-on-demand rights to feature films such as Miami Vice, starring Colin Farrell and Jamie Foxx; war drama Jarhead, starring Jake Gyllenhaal; the remake of King Kong, starring Naomi Watts and Jack Black; and the Academy Award-winning biography Ray, starring Foxx.

“Bringing NBC Universal’s collection of library films to Crackle complements our original programming and reinforces our commitment to provide viewers with even more streaming choices,” Philip Lynch, SVP of digital networks and games for Sony Pictures Television, said in a statement.

Separately, Crackle said it is now available on Google Chromecast, the thumb-sized digital media player that streams content directly to users’ televisions.

Chromecast users can now watch Crackle’s curated collection of movie genres, including action, comedy, crime, horror and sci-fi; as well as original Crackle series: Jerry Seinfeld’s Emmy-nominated “Comedians in Cars Getting Coffee,” “Chosen,” starring Chad Michael Murray and Rose McGowan, and “Cleaners,” starring Emmanuelle Chiriqi and David Arquette.

Google Chromecast works with Android smartphones and tablets, iPhones and iPads, Chrome for Windows, and Chrome for Mac.

About the Author: Erik Gruenwedel

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