Redbox Offering Movies, Video Games For Sale10 Jul, 2017 By: Erik Gruenwedel
In a boost to packaged-media retail, Redbox has begun offering movies and video games for sale at select kiosks nationwide. Rather than join the crowded electronic sellthrough market, the nation’s largest disc-rental service is giving consumers the option of buying DVD or Blu-ray Disc copies.
DVDs are priced from $2.99 and Blu-rays are $7.99. Rental remains priced at $1.50 for 24 hours. Customers can browse new and reserve previously rented movies or games online and then pick up discs at the kiosk they selected by swiping a credit card.
Movies include Paramount Home Media Distribution’s wartime movie Allied, starring Brad Pitt, and Sony Pictures Home Entertainment’s Passengers, starring Jennifer Lawrence. Notably, both titles are priced below online retailers Amazon, Walmart.com and Target.com.
Game titles, which are available for Xbox One, Xbox 360 and PlayStation 4, are priced from $9.99, with rental remaining at $3 per day.
Redbox, which was acquired by a private equity group last year, has redoubled efforts to expand the brand, including increasing video game selections at kiosks and upping its retail footprint.
"Selling previously-rented discs is a natural extension of our value-driven product mix,” said CEO Galen Smith. “With inventory that’s constantly being updated, we’re selling new and popular titles alongside a robust lineup of new-release rentals, delivered at a value our customers expect from Redbox.”