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'Escape Plan' Debuts Atop Disc Sales Chart

12 Feb, 2014 By: Thomas K. Arnold

Escape Plan

Summit Entertainment’s Escape Plan, with aging action stars Sylvester Stallone and Arnold Schwarzenegger, was the top home video seller and rental in the week ended Feb. 9.

The Lionsgate-distributed film — a box office underachiever that grossed slightly more than half its $50 million estimated budget — debuted at No. 1 on Nielsen VideoScan’s First Alert sales chart, which tracks overall DVD and Blu-ray Disc combined sales, and Home Media Magazine’s weekly rental chart.

On Nielsen’s dedicated Blu-ray Disc sales chart, Escape Plan couldn’t overtake Paramount’s Jackass Presents: Bad Grandpa for the No. 1 spot. Bad Grandpa debuted a week earlier at No. 2 after earning $102 million in U.S. theaters. This week, Escape Plan bowed at No. 2, selling 93% as many Blu-ray units as Bad Grandpa.

That’s not surprising, given that Bad Grandpa in its second week of availability generated 51% of its total unit sales from Blu-ray, as opposed to just 36% for Escape Plan, which undoubtedly got a sales boost from a Target sale that offered the DVD version for just $10.

Sony Pictures’ Cloudy With a Chance of Meatballs 2, which debuted at No. 1 the previous week on First Alert, slipped to No. 4, behind Bad Grandpa — which held steady at No. 2 — and 20th Century Fox’s Free Birds (No. 3), an animated adventure voiced by Woody Harrelson and Owen Wilson that grossed $55.6 million at the domestic box office.

Free Birds also debuted at No. 4 on Nielsen’s Blu-ray chart, even though the high-definition version accounted for just 32% of total unit sales. Cloudy With a Chance of Meatballs 2 slipped to No. 3 from No. 1 on the Blu-ray chart the previous week.

While Cloudy With a Chance of Meatballs 2 and, in particular, Bad Grandpa showed good staying power, Sony Pictures’ Last Vegas did not. The film — about a quartet of geezers (Robert De Niro, Michael Douglas, Kevin Kline and Morgan Freeman) who hit The Strip for one last bachelor party — debuted at No. 3 on both charts the previous week, but fell to No. 11 on First Alert and out of the top 20 entirely on the Blu-ray Disc chart.

On Home Media Magazine’s rental chart for the week, Escape Plan bumped Bad Grandpa to No. 2. Last Vegas did find legs as a rental, slipping to No. 3 after bowing at No. 2 the prior week. Sony Pictures’ Captain Phillips, in its third week in stores, fell to No. 4 from No. 3, while the No. 5 spot went to Runner Runner, a thriller from 20th Century Fox that just came off its 28-day rental moratorium.

About the Author: Thomas K. Arnold

Thomas K. Arnold

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