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DVD Helps Drive Online NBC Olympics Merchandise Sales

25 Aug, 2008 By: Erik Gruenwedel

DVD sales of the opening ceremonies (Aug. 8) at the Beijing Summer Olympics and Michael Phelps’ record-breaking eight gold medal performance helped NBC Universal increase online Olympics merchandise sales by 81%, compared to online sales associated with the Winter Olympics in Torino, Italy, in 2006.

Total online store visits surged 56% over the same timeframe for Torino, and sales of specific items were up as much as 146%, according to the network.

Other notable sellers included Charles Fazzino Olympics pins, Ralph Lauren diving cap and Nike apparel, including T-shirts and the men's and women's Olympic team windbreakers.

The online store has more than 100 items for sale related to the Beijing Games.

With a record 211 million people watching at least some portion of NBC’s Olympics telecast from China over the 16-day event, the network said the tally topped the previous record of 209 million viewers during the 1996 Atlanta Summer Olympics.

“People want to own a part of the games, and what better way to remember the excitement than to have a collectible pin, a DVD or a windbreaker as seen on the athletes,” said Jeffrey Rotenberg, director NBC Universal retail operations.

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