Michele Edelman Tapped as Head of Marketing at Vubiquity15 Jan, 2015 By: Erik Gruenwedel
Edelman joins former Warner Bros. colleague Darcy Antonellis
Vubiquity, a multiplatform video services company, Jan. 15 named former Warner Home Video executive Michele Edelman EVP of marketing and communications.
Edelman will head Vubiquity’s overall marketing and corporate communications. She reports to CEO Darcy Antonellis, former president and CTO, Warner Bros. Technical Operations.
At Warner, Edelman was responsible for all consumer initiatives, including the WB Social Enterprise and the Warner Bros. Digital Entertainment Store. Prior to that, Michele served as VP of worldwide marketing, programming and acquisitions for Warner Bros. Digital Distribution. In this role, she oversaw marketing efforts over existing, new and emerging digital platforms, including pay-per-view, electronic sellthrough, transactional and subscription video-on-demand, wireless, and manufacturing on demand.
“Michele’s industry expertise and history are steeped in all things digital. As media and entertainment continues to be more deeply embedded within the Internet, she’s the perfect executive to head Vubiquity’s product and services marketing and communications efforts,” Antonellis said in a statement.