Lionsgate Ups Tim Palen to Chief Brand Officer23 Jun, 2015 By: Erik Gruenwedel
Lionsgate June 23 promoted longtime marketing executive Tim Palen to chief brand manager and president of worldwide marketing.
Palen, who joined Lionsgate in 2002, will oversee worldwide theatrical marketing operations across the Lionsgate, Summit Entertainment and related labels. He oversees all theatrical marketing campaigns and strategy, media, creative advertising and digital media initiatives. As CBO, he is a member of the Lionsgate’s senior decision-making team and will be responsible for developing, extending and marketing the company’s individual brands, franchises and corporate branding initiatives.
Recently, Palen has spearheaded marketing efforts for Lionsgate’s location-based entertainment, including "The Hunger Games Exhibition" nationwide tour that will launch in Times Square next month; the state-of-the-art "Hunger Games StageAround" live theatrical experience debuting in England next summer; and "The Hunger Games" branded attractions that form a centerpiece of the Motiongate theme park opening in Dubai next fall, which will also include a "Step Up" live stage event.
“Tim has played a lead role in building the Lionsgate corporate brand since the early days of the studio, and his promotion to CBO reflects our continued evolution into a global content leader with an expanding portfolio of brands, franchises and other signature properties,” CEO Jon Feltheimer said in a statement. “His new position reflects his ability to extend his ground-breaking marketing campaigns into unique opportunities for brands and individual properties as well as the company as a whole.”