Top 20 Blu-ray Market Share for the Week Ended 10/28/12
| Rank | Title | Studio | Share* |
| 1 | Prometheus | Fox | 63.11% |
| 2 | E.T. — The Extra-Terrestrial | Universal | 62.43% |
| 3 | Abraham Lincoln: Vampire Hunter | Fox | 61.59% |
| 4 | Seeking a Friend for the End of the World | Universal | 53.97% |
| 5 | Battleship | Universal | 52.08% |
| 6 | The Avengers | Disney/Marvel | 49.41% |
| 7 | Moonrise Kingdom | Universal | 49.15% |
| 8 | The Nightmare Before Christmas | Disney | 46.80% |
| 9 | Star Wars: The Clone Wars — Season Four | Warner/Lucasfilm | 46.43% |
| 10 | Snow White and the Huntsman | Universal | 40.62% |
| 11 | Madagascar 3: Europe's Most Wanted | Paramount/DreamWorks | 39.92% |
| 12 | Wrong Turn 5: Bloodlines | Fox | 39.87% |
| 13 | Secret of the Wings | Disney | 37.68% |
| 14 | The Walking Dead: The Complete Second Season | Anchor Bay | 35.34% |
| 15 | Chernobyl Diaries | Warner | 33.01% |
| 16 | Magic Mike | Warner | 32.72% |
| 17 | The Hunger Games | Lionsgate | 32.22% |
| 18 | The Lorax | Universal | 29.90% |
| 19 | That's My Boy | Sony Pictures | 29.73% |
| 20 | Dark Shadows | Warner | 29.39% |
| Source: Nielsen VideoScan First Alert | |||
| *Percentage of sales of a title in the Blu-ray format | |||
| Note: Concurrent DVD & Blu-ray Releases Only. This is a list of titles appearing in the overall top 50 for which consumers have equal chance to buy either the DVD or Blu-ray. Titles receiving a recent Blu-ray-only release are omitted. | |||
3D Market Share |
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| Share** | Title | Studio | |
| 93.67% | Avatar | Fox | |
| 20.39% | Prometheus | Fox | |
| 17.16% | The Nightmare Before Christmas | Disney | |
| 14.35% | Abraham Lincoln: Vampire Hunter | Fox | |
| 12.51% | The Avengers | Disney/Marvel | |
| 10.59% | Secret of the Wings | Disney | |
| 10.06% | Coraline | Universal | |
| 5.48% | The Lorax | Universal | |
| 5.14% | Madagascar 3: Europe's Most Wanted | Paramount/DreamWorks | |
| Source: Nielsen VideoScan First Alert | |||
| **Percentage of overall unit sales of a Top 50 title in a 3D format | |||
