Top 20 Blu-ray Market Share for the Week Ended 05/13/12
| Rank | Title | Studio | Share* |
| 1 | The Incredible Hulk | Universal | 58.96% |
| 2 | Mission: Impossible — Ghost Protocol | Paramount | 57.05% |
| 3 | Underworld: Awakening | Sony Pictures | 55.70% |
| 4 | Iron Man 2 | Paramount | 54.82% |
| 5 | The Descendants | Fox | 53.36% |
| 6 | Harry Potter and the Deathly Hallows — Part 2 | Warner | 53.30% |
| 7 | Thor | Paramount | 50.71% |
| 8 | Captain America: The First Avenger | Paramount | 50.42% |
| 9 | Iron Man | Paramount | 49.93% |
| 10 | Beauty and the Beast | Disney | 45.63% |
| 11 | Contraband | Universal | 45.50% |
| 12 | Haywire | Lionsgate | 45.10% |
| 13 | The Lion King | Disney | 43.84% |
| 14 | The Expendables | Lionsgate | 43.05% |
| 15 | The Girl With the Dragon Tattoo | Sony Pictures | 41.83% |
| 16 | Cars 2 | Disney | 40.97% |
| 17 | Puss in Boots | Paramount/DreamWorks | 40.49% |
| 18 | Lady and the Tramp | Disney | 39.17% |
| 19 | Wrestlemania XXVIII | WWE | 39.15% |
| 20 | Tangled | Disney | 37.68% |
| Source: Nielsen VideoScan First Alert | |||
| *Percentage of sales of a title in the Blu-ray format | |||
| Note: Concurrent DVD & Blu-ray Releases Only. This is a list of titles appearing in the overall top 50 for which consumers have equal chance to buy either the DVD or Blu-ray. Titles receiving a recent Blu-ray-only release are omitted. | |||
3D Market Share |
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| Share** | Title | Studio | |
| 14.47% | Captain America: The First Avenger | Paramount | |
| 14.03% | Harry Potter and the Deathly Hallows — Part 2*** | Warner | |
| 14.02% | Underworld: Awakening | Sony Pictures | |
| 13.28% | Thor | Paramount | |
| 12.83% | Cars 2 | Disney | |
| 11.97% | Beauty and the Beast | Disney | |
| 11.96% | The Lion King | Disney | |
| 11.38% | Puss in Boots | Paramount/DreamWorks | |
| 7.54% | Tangled | Disney | |
| Source: Nielsen VideoScan First Alert | |||
| **Percentage of overall unit sales of a Top 50 title in a 3D format | |||
| ***Best Buy Exclusive | |||
