Google Rolling Out New VR Video Format, Camera

22 Jun, 2017 By: Erik Gruenwedel

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Looking to simplify creation of virtual reality (VR) video, Google June 22 announced that YouTube and its Daydream VR unit will launch VR180, new software and a camera that makes its easier for creators to shoot and develop VR content.

VR video cameras with VR180 technology will be available later this year from LG and Lenovo that enable users to upload VR content to a desktop for editing with conventional online video tools.

VR180 also supports livestreaming videos so creators and viewers can connect in real time.

“These cameras are not only great for creators looking to easily make VR content, but also anyone who wants to capture life’s highlights in VR. They will be as easy to use as point-and-shoot cameras, for around the same price. Videos and livestreams will be easy to upload to YouTube,” Frank Rodriguez, product manager at YouTube, wrote in a blog.

Long a staple of video games, VR is attempting to enter the home entertainment and consumer market. Major studios continue to broaden their VR campaigns, including most recently Sony Pictures, which is launching an interactive project around pending box office release Spider-Man: Homecoming.

The project follows the earlier release of Ghostbusters VR — Now Hiring, Act 1: Firehouse on PlayStation 4.

In March, Warner Bros. Home Entertainment announced a partnership with Imax Corp. to co-finance and develop three interactive VR experiences based on upcoming theatrical releases Justice League, Aquaman and a third yet to be announced title.

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