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NPD: August Video Game Sales Dip 2%

10 Sep, 2015 By: Erik Gruenwedel

Video game sales in August dipped $12.4 million (2%) to $548 million from the previous-year period, according to new data from The NPD Group. Hardware console sales declined $4.8 million (2%) to $190.5 million.

Software sales (less new releases) dropped $23.4 million to $207.9, while accessories increased $15.8 million (12%) to $149.6 million. Total software sales (including PC, less new physical) dropped $25.4 million (11%) to $213 million.

“The increase in accessory sales of 12% was not enough to offset the 10% drop in software sales and the 2% drop in hardware sales for the month,” analyst Liam Callahan said in a statement.

Madden NFL 16 was the top-selling title, maintaining its status as a key late summer game franchise, ranking as the third-best-selling franchise to date since 1995, when NPD began tracking game sales.

“New physical software sales for 8th generation consoles, up 34%, did not offset the 51% decline in seventh-generation console sales as well as the 24% drop in portable software sales,” Callahan said.

About the Author: Erik Gruenwedel

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