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Some ‘Role Model,’ Eh?

18 Mar, 2009 By: Thomas K. Arnold

I won’t be filing my weekly chart story until later today, but in the meantime I thought I would share with you some early tidbits. It seems the marketing executives at Universal Studios Home Entertainment are ecstatic over the performance of the comedy Role Models, which they released to stores on DVD and Blu-ray Disc a week ago Tuesday (March 10). The first day the title was in stores, consumers snapped up 25% of the initial shipment, and after six days a whopping 70% of inventory had already found its way into consumer homes—more than 2 million units. Smiles also are seen over at the Santa Monica, Calif. headquarters of Lionsgate, which says its release last week of Transporter 3 boasts the week’s No. 1 conversion rate (that’s how well a film performs on home video in relation to its box office earnings).

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