HBO Now Expands Access Heading into 'Game of Thrones' Season 6 Debut Weekend21 Apr, 2016 By: Erik Gruenwedel
Subscription streaming service now available on Xbox One and select Samsung smart TVs
HBO April 21 announced it has made its HBO Now streaming service available for the first time to Xbox One and Xbox 360 users, in addition to new Samsung smart televisions. The HBO Now app will also be available later this year for 2015 Internet-enabled Samsung TVs using the proprietary “Tizen” operating system.
HBO Now ($14.99), which launched about a year ago and has almost 1 million subs, is hoping for a surge in users through April 24 when its debuts new seasons of “Game of Thrones,” “Silicon Valley” and “Veep,” among pending season launches of “Girls” and “Last Week Tonight With John Oliver.”
HBO is offering all Xbox users the opportunity to watch the “Game of Thrones” season 6 premiere after its April 24 pay-TV premiere for free. The episode will be available on Xbox One and Xbox 360 to both HBO and non-HBO subscribers from April 25-28.
“Xbox has proven to be a favorite platform for HBO audiences to stream their beloved HBO shows and movies, and we are excited about this next big step in our partnership,” Jeff Dallesandro, SVP of worldwide digital distribution and business development for HBO, said in a statement.
HBO Now is also available on Apple TV, Android devices, Google’s Chromecast, Roku, Amazon Fire tablets, and iPhone and iPad.