'Wolverine' Claws Exclusives
3 Dec, 2013 By: John Latchem
The big title the first week in December was Fox’s The Wolverine, a typical big-name title for retailers to attach exclusives to attract customers in the wake of Black Friday sales.
Best Buy offered the 3D combo pack of The Wolverine with exclusive packaging and a collectible card set. The special gift set was offered at $1 less than the regular 3D combo pack.
Walmart offered the Wolverine 3D combo pack with a Vudu download of a previous "X-Men" movie. The chain also offered bare-bones DVD and Blu-ray editions of the film.
Target offered the Wolverine 3D and Blu-ray combo packs with an exclusive 24-minute downloadable featurette, "The Legendary Wolverine."
Other exclusives at Target included two titles from Sony Pictures: an exclusive bonus disc with a 30-minute "Inside the Magic" featurette with the BD combo pack of The Smurfs 2, and 45 minutes of bonus interviews with the Blu-ray of The Mortal Instruments: City of Bones.
Walmart offered Smurfs 2 Blu-ray gift sets with either a Papa Smurf or Smurfette plush.
Best Buy offered BBC’s Doctor Who: The Day of the Doctor 50th anniversary special a week early on DVD ($17.99) and Blu-ray ($21.99). It goes wide Dec. 10.
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