'Star Wars' Retail Blitz Centers on 'Rogue One'4 Apr, 2017 By: John Latchem
Disney's home video release of Rogue One: A Star Wars Story dominated retail channels April 4, with exclusive versions offered at most of the major chains.
Target even took the opportunity to promote all its "Star Wars" products, devoting a whole page to the franchise in its weekly ad circular. The chain offered coupons for $10 off any "Star Wars" purchase of $50 or more, and $25 off any "Star Wars" purchase of $100 or more. Among the products offered was an exclusive six-inch AT-ACT driver action figure.
Target's exclusive Blu-ray edition of Rogue One included the 3D version of the movie in addition to the Blu-ray combo pack, which included the 2D movie on Blu-ray, DVD and Digital HD. The exclusive packaging came with five interchangeable character covers and a bonus disc containing 10 minutes of exclusive featurettes: "Inside the Creature Shop" and "Digital Storytelling." Fans who preordered this version at Target.com also received a $5 digital gift card.
Best Buy's exclusive edition also included the 3D version as part of a Blu-ray combo pack in a Steelbook case. A Best Buy in Costa Mesa, Calif. was raffling off its Rogue One cardboard display to customers.
Walmart's exclusive Blu-ray had pop-out cover art featuring K-2SO and two Galactic Connexions trading discs.
The Disney store offered exclusive lithographs with preorders of the Rogue One Blu-ray.
Curiously, Amazon took down preorders for Rogue One weeks ago and listed the film as out of stock on its debut day. Availability of other Disney titles, such as Moana, was listed as out of stock or available only through third-party Marketplace sellers, leading to some speculation of a dispute between Disney and Amazon.
Rogue One home video display at Target
Rogue One display at Best Buy