'Once Upon a Time' at Target14 Feb, 2012 By: John Latchem
Target offered an interesting exclusive for the Feb. 14 new-release week: a $9 DVD of the first five episodes of ABC’s new TV series “Once Upon a Time.” The disc includes a $5 discount coupon for the purchase of the complete first season when it is released later this year.
Target also had an exclusive wildflower seed bookmark with its copies of The Lorax: Deluxe Edition, the new disc of the 1972 animated special based on the Dr. Seuss book, released as a tie-in to the new movie version.
Otherwise, most of the attention still was focused on The Twilight Saga: Breaking Dawn —Part 1. Notably, Best Buy raised the price of its copies a few days after the Saturday release date, bringing the DVD version from $18.99 to $22.99 and the Blu-ray from $22.99 to $24.99. Best Buy’s weekly ad circular also stopped advertising the chain’s exclusive steelbook packaging.
Target didn’t adjust the prices, but stopped promoting its exclusive DVD gift set.
Walmart offered a special “Bella’s Wedding Dress Edition” DVD gift set with a fabric poster.