A 'Devil' of a Blu-ray Deal15 May, 2012 By: John Latchem
Paramount Home Media Distribution has given Best Buy a number of exclusive Blu-rays of its catalog titles in recent months, such as the May 15 release of Road Trip in HD.
But an exclusive on the Blu-ray for a new theatrical title is much more unusual. Yet that’s the case with The Devil Inside, an early 2012 horror title with a modest box office cume for which the Blu-ray is available only at Best Buy, at $22.99. (Contrast this with Target, which didn't bother advertising the DVD version in its weekly ad circular.)
Best Buy also had a promotion to get $10 Fandango cash to see Battleship or Snow White & the Huntsman with purchase of the Blu-rays for The Kingdom ($7.99), Jarhead, The Mummy or The Scorpion King ($9.99 each). Furthermore, buyers could get a $10 Best Buy gift card with the purchase of any three TV DVD or Blu-ray titles at $14.99 or higher each.
Walmart offered the DVD of The Devil Inside at $14.96 with a bonus digital rental from its Vudu movie-streaming service.
Target offered a promotion touting USA Network shows on DVD, such as “Covert Affairs” and “White Collar.” The chain also had an exclusive DVD of Men in Black: The Animated Series — Season One at $14.99, which includes a $10 coupon for a ticket for the upcoming Men in Black 3.