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A 'Cloudy' Day for Exclusives

28 Jan, 2014 By: John Latchem

Walmart's 'Cloudy With a Chance of Meatballs 2' lunchbox packaging

New releases are starting to rain down like meatballs, and with them a plethora of retail exclusives from which to choose.

Those shopping for Sony Pictures’ Cloudy With a Chance of Meatballs 2 had plenty of choices from the major retailers. Best Buy offered the Blu-ray of the film with a Barry Strawberry plush toy. Walmart gave away a Cloudy 2 lunch box. And Target packed the Blu-ray with a bonus disc containing an “All Access at Cloudy Labs” behind-the-scenes featurette.

Target also offered a coupon for a free popcorn and soda at the Target Café with a Cloudy 2 purchase.

The other big title in terms of goodies was Paramount’s Jackass Presents: Bad Grandpa. Best Buy included a bonus disc containing an “Origin of Bad Grandpa” featurette with a new Johnny Knoxville interview, and offered DVDs of the first two “Jackass” films for $2.99 each with purchase of the new film. Target packed the Blu-ray with a bottle opener. And Walmart offered a DVD two-pack of the new film with Jackass 3, as well as an exclusive version of the standalone DVD with a digital copy.

Target is also taking preorders for the Blu-ray combo pack of The Hunger Games: Catching Fire (due March 7), offering a bonus disc with 45 minutes of exclusive content and a free fabric poster valued at $9.99.

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About the Author: John Latchem

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