'Anchorman' Anchors Deals1 Apr, 2014 By: John Latchem
Two of the April 1 new disc releases attracted some big retail promotions, led by Paramount’s Anchorman 2: The Legend Continues.
Best Buy offered the Anchorman 2 Blu-ray for a special $16.99 price only on Tuesday, April 1, while giving My Best Buy members 100 bonus points with the purchase of the film. Target’s exclusive featured special talking Blu-ray packaging. Walmart had a special two-pack of both “Anchorman” films as a four-disc Blu-ray set in steelbook packaging.
Costco offered the Anchorman 2 Blu-ray packed with a Ron Burgundy bobble-head doll for $29.99.
For Disney’s The Pirate Fairy, Target offered an exclusive bonus storybook, Best Buy had a free bonus wall decal set with the Blu-ray combo pack, and Walmart packed the Blu-ray with a bonus disc containing 10 “Pixie Hollow” short films, including Bake Off.
Walmart also had exclusive availability of DVDs of Lionsgate’s animated Birds of Paradise and Phase 4’s family drama God Save Our Farm, both for $12.96.
Target presented a by-three, get one for $1 deal on $5 value DVDs.