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Walmart Selling $38 Blu-ray Player on Thanksgiving

8 Nov, 2012 By: Erik Gruenwedel

Movies priced from $1.96 beginning Nov. 22 at 8 p.m. local time

Walmart Nov. 8 said it would offer a $38 LG Blu-ray Disc player with Wi-Fi, in addition to movie discs priced from $1.96 during three in-store events beginning at 8 p.m. local time on Thanksgiving.

Indeed, Walmart in 2003 on Black Friday helped jumpstart widespread consumer adoption of DVD by offering a player for $39.99 — a drastically reduced price point at the time that also sparked an infamous scuffle among consumers in some stores generating national media attention.

The Bentonville, Ark.-based retail behemoth is synonymous with the traditional post-Thanksgiving retail holiday and turning it into a consumer-driven spectacle. Walmart will open doors on Black Friday, Nov. 23, beginning at 5 a.m. local time.

The $38 LG player, together with an Emerson 32” 720p LCD TV for $148, and Apple iPad 2 16GB with Wi-Fi for $399 (plus a $75 Walmart gift card), will be guaranteed to any consumer in the store and in the queue line between 10 p.m. and 11 p.m. local time on Thanksgiving.

If any of these items are sold out before 11 p.m. local time on Thanksgiving, Walmart will guarantee the item provided it is paid for by midnight and registered online. The product will then be shipped to the store where it was purchased for pick up before Christmas.

“We know it’s frustrating for customers to shop on Black Friday and not get the items they want,” Duncan Mac Naughton, chief merchandising and marketing officer with Walmart U.S., said in a statement  “This year, for the first time ever, customers that shop during Walmart’s one-hour event will be guaranteed to have three of the most popular items under their tree at a great low price.”

In-store items available at 8 p.m. on Thanksgiving until sold out include hundreds of DVD and Blu-ray titles such as Brave, The Amazing Spider-Man and The Hunger Games, priced from $1.96 to $9.96 (Blu-ray) each. Other items include Xbox 360 4GB + SkyLanders Bundle ($149), Wii Console ($89) and assorted video game titles priced from $15 each.

Walmart will hold a big-tent electronics sale beginning at 10 p.m. on Thanksgiving featuring HDTVs, smartphones, laptops, headphones and digital cameras priced from $99.

About the Author: Erik Gruenwedel

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