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NPD: Video Game Spending Hit $15.39 Billion

11 Feb, 2014 By: Chris Tribbey

U.S. spending on video game content hit $15.39 billion in 2013, up 1% from 2012, according to a report from The NPD Group.

About $6.3 billion was spent on new physical video and PC game software, $1.83 billion was spent on other physical forms of content (used and rental), and $7.22 billion was spent on digital formats (games, add-on content downloads, subscriptions, mobile games and social network games).

New physical sales were down 11%, but digital more than made up for that decline.

“Growth in digitally distributed content is vital to overall industry health,” said Liam Callahan, industry analyst for The NPD Group. “Since this is such a topic of high interest to the industry, we recently conducted additional in-depth research into consumer behavior with regard to digital content acquisition, and found that 36% of the U.S. population ages 13 and older was playing games acquired digitally, with incidence highest among teens and young adults. 

“Interestingly, however, there is no particular point after age 25 where incidence declines significantly.”

About the Author: Chris Tribbey

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