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GameStop Extends Cyber Monday Sales Event a Full Week

1 Dec, 2014 By: Erik Gruenwedel

Video games emerged a top-selling entertainment category over Black Friday weekend

Following a Black Friday retail holiday that saw lighter consumer foot traffic in big-box stores nationwide, GameStop Dec. 1 announced it would extend the day’s Cyber Monday sales through Dec. 7.

Grapevine, Texas-based GameStop is the largest standalone game retailer with more than 4,200 stores nationwide.

Video games and hardware, along with books, DVDs and GoPro video cameras, emerged among the top-selling entertainment categories over the Black Friday weekend. With new-generation PlayStation and Xbox consoles just a year old, and new franchise games commanding $60 price points at launch, the market is ripe for discounts.

Through the holidays, GameStop is giving consumers the option of ordering any product online while in a store and having it shipped to them or to a gift recipient for free.

“With more consumers shopping on Cyber Monday than on Black Friday the last few holidays, GameStop decided to extend our Cyber Monday deals for the entire week,” Jason Allen, VP of multichannel strategy for GameStop, said in a statement.

GameStop is taking $70 off the Xbox One Holiday Value Bundle ($329.99) and $50 off Xbox 360 500GB Holiday Value Bundle ($199.99) — available online only. New game titles are $20 off their suggested retail price.

Walmart is selling the PlayStation 4 console with a $50 store gift card for $399.

Southern consumer electronics retailer H.H. Gregg extended the $49.99 Black Friday price for a Samsung wireless Blu-ray Disc player through Dec. 1. A Samsung BD player with Netflix and Amazon Prime apps sold for $54.99; $59.99 for a similar Sony player.

Wedbush Securities analyst Michael Pachter said Walmart the emerged the video game hardware winner over the Black Friday due to the included gift card and $330 Halo Xbox One bundle.

Target offered a $50 Target gift card for the Assassin's Creed: Unity Xbox One bundle.

Separately, Best Buy continues to narrow price points between HDTV and Ultra-HD. Over Black Friday, it sold the Samsung 55-inch LED 2160p 4K Ultra-HDTV for $899, compared to last year when it sold a Samsung 65-inch LED 1080p HDTV for $999.

“The price differential between Ultra-HD and 1080p HD has consistently compressed all year, with a typical gap of less than $1,000,” Pachter wrote in a Dec. 1 note.

About the Author: Erik Gruenwedel

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