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Wow! Wow! Wubbzy! Comes To DVD

29 Jul, 2008 By: Kyra Kudick

Anchor Bay Entertainment Sept. 23 releases the first DVD of the popular Nick Jr. preschool show “Wow! Wow! Wubbzy!” at $16.98.

A Tale of Tails features six episodes from the show, plus two bonus episodes and a music video. It also has DVD-ROM access to coloring pages, printable activities, birthday invitations and more.

“Wubbzy” airs 40 times a week on Nick Jr. and Noggin.

“Its popularity is due to the nature of the three characters,” said co-producer Susan Miller, president of Bolder Media. “They have what I call the three H's: Heart, Humor and Hugability.”

Suzanne Faber, VP of brand marketing for Anchor Bay, said: “It's a fun show. It makes kids laugh, and it's also fun from a visual standpoint.”

She added that the show's visuals make Wubbzy an easy property to design when it comes to merchandise. Wubbzy has 35 licensing partners, including such companies as Fischer-Price, Hasbro and Scholastic, Miller said. And beginning in August, Wubbzy toys, games and books will be available at retailers such as Wal-Mart, Target and Barnes & Noble.

In addition to traditional media promotions for the DVD, Anchor Bay has partnered with companies such as Chuck E. Cheese and Amtrak for national cross-promotions, and the Web site www.wubbzy.com will launch in September, just in time for the DVD release. “It will be all things Wubbzy this fall!” Faber said.

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