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f.y.e. Offering In-store Movie Rental Kiosks

25 Jul, 2011 By: Erik Gruenwedel

Last-standing entertainment retail chain bows proprietary disc rental kiosks in store

The f.y.e. (For Your Entertainment) retail chain has begun offering proprietary in-store automated movie rental kiosks at select locations.

The kiosks, dubbed “Movie Plus: Automated Movie Rentals,” offer more than 4,000 titles priced from $1 per day, including street-date new releases and Blu-ray Disc, according to personnel at an f.y.e. store in Glendora, Calif.

“We get the movies before Redbox does,” the staffer said.

f.y.e., which is owned by New York-based Trans World Entertainment, operates about 440 stores nationwide, selling music CDs, movies, video games, consumer electronics and related items.

The Glendora store and another location in Torrance, Calif., bowed the self-service units, which require a credit card, earlier this month during separate grand openings.

Movies are returnable after hours at a night-drop box located outside the stores.

“People are renting, coming into the store to check it out,” she said. “It’s pretty easy renting movies for the first time. Everybody knows what a kiosk is. There are no issues.”

About the Author: Erik Gruenwedel

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