New Global Theatrical Trade Group Formed21 Jun, 2017 By: Erik Gruenwedel
Facing increased threats from digital technology and piracy, top movie chains around the world have formed a new trade body called the Global Cinema Federation.
The group representing theater operators in Latin America, Africa and the Asia-Pacific region was unveiled at CineEurope, which runs through June 22 in Barcelona.
Citing a robust $38.6 billion global box office, the organization includes AMC, Cinemark, Cineplex, Cinépolis, Cineworld, CJ CGV, Event Cinemas, Les Cinemas Gaumont Pathé, Regal Entertainment Group, Vue International and Wanda Cinemas. The founding trade associations are NATO and UNIC. These companies and organizations have interests in more than 90 territories worldwide.
“We decided to establish the Global Cinema Federation to give our industry a much stronger global voice in this new landscape and will in the coming months actively reach out to leading operators and their trade bodies around the world to establish an inclusive organization that is able to speak on behalf of a large share of the global cinema exhibition community,” Cinépolis CEO Alejandro Ramirez Magaña, chair of the cross-industry global working group, said in a statement.
Indeed, with studios considering alternatives to the traditional box office window and threats of piracy omnipresent, GCF cited movie theft and theatrical exclusivity among top objectives. Others include music rights payments, accessibility and related regulations, relationship with major studios and the wider creative community, technology and standards and international trade and foreign investment.
Membership to the body is limited to chains with at least 250 screens. Operators below the 250-screen threshold will be able to join to remain informed and support campaigning on key issues.