Universal, Pure Flix Ink Distribution Deal

19 Jan, 2016 By: Angelique Flores

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Universal Pictures Home Entertainment and Pure Flix Entertainment have signed a long-term, multiyear distribution agreement. Under the deal, Universal will exclusively manage sales and distribution for Blu-ray, DVD, electronic sellthrough and video-on-demand platforms of Pure Flix new-release and catalog titles in the United States.

Pure Flix will oversee consumer marketing to support Universal and will continue to manage sales, marketing and distribution for the Christian Booksellers Association (CBA).

“Pure Flix is the premier leader in faith-based entertainment as evidenced by its decade-long success in the category,” said John Morici, UPHE managing director for the U.S. and Canada. “Combining Universal’s world-class home entertainment distribution operation with Pure Flix’s robust catalog and ever-growing pipeline of high quality, specialty fare perfectly positions us for success in this well-defined market.”

The partnership begins Jan. 19 with the home entertainment release of Woodlawn, starring Sean Astin, Sherry Shepherd, Nic Bishop, C. Thomas Howell, Caleb Castille and Academy Award winner Jon Voight.

Also on the slate for this year is God's Not Dead 2, starring Melissa Joan Hart and Jesse Metcalfe.

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