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Universal Pictures Home Entertainment Digital Drivers 2017

Eddie Cunningham, President
Cunningham leads global home entertainment operations, helping Universal bridge physical and digital formats by exploring innovative new technologies and developing dynamic initiatives for the evolving home entertainment sector around the world. He also oversees UPHE’s originals production arm, 1440 Entertainment, and all third-party distribution deals. Cunningham serves on the board of DEG: The Digital Entertainment Group. Prior to his current position, Cunningham was president of Universal Pictures International Entertainment.

Michael Bonner, EVP, Digital Distribution
A key leader of NBC Universal’s overall TV and film content distribution strategy, Bonner manages the company’s domestic digital distribution of film and TV product across all electronic sellthrough and VOD platforms. He oversees license negotiations and partner relationships with cable, satellite, telco and digital retailers. Bonner also led NBC Universal’s Hulu partnership. He has held several senior roles at NBC Universal during his tenure, including positions in new media and business development for the company’s cable affiliate distribution group.

Hilary Hoffman, EVP, Global Marketing
Hoffman is responsible for strategic marketing and business strategy for Universal and its distributed lines worldwide across both physical and digital products. Her responsibilities include defining go-to-market strategies and the overall approach for consumer engagement, including the leveraging of new platforms and technologies to drive profitable growth across all platforms and formats. She has overseen the campaigns for some of Universal’s biggest revenue-generating releases and has been a driving force behind the studio’s transition into new technologies.

Michael Aaronson, SVP, Film Product Development and Strategy, Digital Distribution
Aaronson manages all day-to-day aspects of the company’s domestic film and TV products across its EST and VOD businesses, spanning more than 40 retailers. In this position, he oversees ongoing partner relationships, marketing strategy and media spend, as well as all related product management and innovation. He previously served in several key positions at the studio, most recently as VP of digital distribution, where he spearheaded all VOD content programming and monetization across the company’s broadcast and cable net-work portfolio, and played a key role in launching the company’s first TV Everywhere offerings.

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