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Cinedigm Extends Scholastic Deal

10 Aug, 2017 By: Stephanie Prange

Scholastic has extended its multiyear agreement to make Cinedigm the distributor for its home entertainment programming in the United States and Canada. The extension includes both physical retailers and manufacture-on-demand (MOD) opportunities, according to a press release from Cinedigm.

As part of the extension, Cinedigm will bring “Storybook Treasures,” Stellaluna and the original “The Magic School Bus” TV series to retailers in North America. This fall, Cinedigm will release three titles from “The Magic School Bus,” including The Magic School Bus: Sky’s the Limit, The Magic School Bus Takes First Place and The Magic School Bus: Greatest Original Episodes.

“The Magic School Bus” TV series, based on the books by Joanna Cole and Bruce Degen, premiered in 1994 and has been on the air for 18 consecutive years. In 2014, Netflix acquired the worldwide rights for the new animated series “The Magic School Bus: Rides Again.”

Based on the children's book by Janell Cannon, Stellaluna is an animated feature following a fruit bat separated from her mother, who is adopted by a family of birds.

The Scholastic “Storybook Treasures” line brings award-winning and classic children’s stories to life, from the Maurice Sendak classic Where the Wild Things Are, to the adventures of “Curious George” and “Corduroy.”

“We have enjoyed working with Scholastic over the last 15 years and are thrilled to continue our partnership,” Yolanda Macias, EVP of content acquisitions and digital sales for Cinedigm, said in a statement. “Scholastic’s goal is to ‘Open a world of possible for children across the globe’ and we are thrilled to help them fulfill that mission.”

About the Author: Stephanie Prange

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