Yahoo Partners with WWE, Announces Original Programming30 Apr, 2013 By: Chris Tribbey
Yahoo will debut six original shows later this year and has partnered with World Wrestling Entertainment (WWE) to be the main online distribution service for the entertainment group, the company announced.
The WWE announcement comes just days after Yahoo announced it would be the exclusive online home to “Saturday Night Live’s” archives.
“In the last year, we have more than doubled the original video programming on Yahoo to become one of the Web’s largest content publishers,” said Erin McPherson, Yahoo VP and head of video. “The new shows and partnerships we’re announcing … demonstrate how we are building scale, reaching more targeted audiences, and innovating with content.”
Starting this summer, Yahoo will launch a dedicated online hub for WWE content, offering exclusive programming, access to WWE archives, live events and clips from current TV programming.
Yahoo also announced it’s expanding its partnership with ABC News to include extended, online programming for “Nightline,” “World News with Diane Sawyer” and “Good Morning America.”
For original programming, Yahoo will debut three new comedy shows this fall: “Tiny Commando,” starring Ed Helms (The Hangover); “We Need Help,” starring Cheryl Hines (“Curb Your Enthusiasm”) and Rachael Harris (Diary of a Wimpy Kid); and “Losing Your Virginity with John Stamos.”
This year Yahoo will also debut three new lifestyle shows, including “Fashion Recipe,” “Cinema & Spice” and “Grill Girls.”