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'Teletubbies' Going to China

30 May, 2017 By: Erik Gruenwedel

DHX Media, the Canadian company behind “Teletubbies,” “Inspector Gadget” and “Caillou,” among other children’s brands, May 30 announced deals with Chinese video distributors iQIYI and Youku.

Youku and iQIYI — the latter a subsidiary of Baidu, one of the largest Internet and mobile video service providers reportedly helping Netflix bow service in China, are set to stream the first two seasons of new “Teletubbies” programming via proprietary subscription video-on-demand (SVOD) and ad-supported video-on-demand (AVOD) services. Season one premieres June 1, with season two to follow at a later date.

The new “Teletubbies” series follows the same four characters and styling as the original 1997 show and has been visually modernized by DHX Media and U.K. production company Darrall Macqueen, bringing a contemporary look and feel to the preschool brand.

Outside China, 24 broadcasters worldwide, in addition to Amazon Prime Video in the U.K, have picked up the show.

Chinese streaming services are leveraging government policies mandating foreign companies partner with Chinese companies.

Indeed, Shanghai Disneyland Park is 57% owned by Shanghai Shendi Group and 43% by The Walt Disney Co. Warner Bros., 20th Century Fox, Paramount Pictures and Lionsgate all have inked distribution deals with iQIYI.

“China is a major market … as we continue the global rollout of the brand,” Josh Scherba, EVP distribution and content at DHX Media, said in a statement.


About the Author: Erik Gruenwedel

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