Streaming on Game Consoles Rises

15 Dec, 2011 By: Chris Tribbey

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An October survey by Nielsen found that video streaming and VOD on the Xbox 360, PlayStation 3 and Wii are on the rise.

Streaming on the Xbox 360 now represents 15% of the weekly time users spend on the Xbox 360, compared with 9% a year ago, and streaming is 33% of the time Wii users spend on the system, compared with 20% a year ago. Streaming on the PlayStation 3 is up 6% to 15% of the weekly time users spend on the console.

“Time spent on game consoles in general is also on the rise,” a Nielsen blog post reads. “Metered console usage data from the first half of 2011 shows that the three platforms combined are up 7% in user time versus the year prior. Taken together, these findings suggest that streaming is incrementally adding to the time users are spending with consoles.”

The three systems do have distinct usages, according to Nielsen: Xbox 360 is most notable for online gaming (34% of usage), the Wii is most notable for offline gaming (55%), and the PlayStation 3 is most notable for DVD and Blu-ray Disc viewing (22%).

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