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Starz Bows Subscription Streaming Service App

5 Apr, 2016 By: Erik Gruenwedel

Starz April 5 formally launched its eponymous standalone subscription-streaming app featuring access to more than 2,400 titles on a monthly basis for $8.99. Content includes original series such as “Black Sails,” “Outlander,” “The Girlfriend Experience,” “Power,” “Survivor’s Remorse,” “Blunt Talk” and “Ash vs Evil Dead,” as well as the first Starz Original movie, The Dresser. It also includes Disney’s Avengers: Age of Ultron and, later this year, Star Wars: The Force Awakens.

The Disney titles, which include Marvel, Pixar and Lucasfilm movies, are part of an exclusive pay-TV distribution deal with Starz that ends this year. Netflix is replacing Starz as exclusive pay-TV distributor but will miss out on The Force Awakens.

Starz on April 7 is making available for streaming and download the premiere episode of the second season of “Outlander” in advance of its official launch on Starz pay-TV channels April 9.

The Starz app, which allows up to four users to watch simultaneously, is available through Apple’s App Store and Apple TV’s Siri remote, in addition to the Google Play Store on a variety of Android devices. Pay-TV subs can access the app via authentication through their multichannel video program distributor.

“Starz has entered the market today with an enormous value proposition for consumers,” CEO Chris Albrecht said in a statement. “Our programming will now be more widely available to the 20 million broadband only homes of cord-nevers, cord-cutters and cord-shavers, including millennials and other underserved consumers who need other viable subscription service options.”

About the Author: Erik Gruenwedel

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