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Sky Streaming Live Video on Facebook

7 Apr, 2016 By: Erik Gruenwedel

Citing ubiquitous broadband access in the home, Sky plc, the British satellite TV conglomerate, will begin live-streaming news and sports via Facebook, according to a blog post.

With more than 14 million Facebook followers for its Sky News, Sky Sports and Soccer AM channels, the satellite operator — owned by 21st Century Fox — is launching on Facebook Live. The platform will stream live behind-the-scenes video of news and sports.

“In the past three months, we’ve seen almost 370 million video views, and in January Sky News was one of the most-watched Facebook video publishers in the world,” Lucien Bowater, digital director, wrote in an April 6 blog.

Bowater said partnering with the social media behemoth enables Sky News to generate “instant articles” that would normally be limited to its website.

“By working with [Facebook], we’ve seen more views, more shares, and more interaction,” Bowater wrote.

Indeed, the executive cited popular video segments featuring French soccer star Thierry Henry surprising students at a South Wales school disguised as a supply teacher, and U.S. police training with their British counterparts.

Other examples include live interviews with cricket stars Freddie Flintoff and Kumar Sangakkara at the T20 World Cup, and separate live report of the migrant crisis in the northern French town of Calais.

“The platform works for us because it allows our news and sports teams to connect with the audience in a slightly different way — offering a different perspective, one that might not otherwise be possible in such a fast-moving environment,” Bowater wrote. 

About the Author: Erik Gruenwedel

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