Roku Gets 'CBS All Access' Streaming Service7 Apr, 2015 By: Erik Gruenwedel
CBS Corp. April 7 announced that its subscription video-on-demand service — CBS All Access — is now available on Roku streaming media devices.
Launched last year, “All Access” represents CBS’s attempt to meld digital distribution with its network ecosystem. The company plans to bow an over-the-top video service for Showtime later this year.
The $5.99 monthly Nielsen-measured “All Access” offers Roku users thousands of episodes from the current and previous seasons of CBS network programs, such “The Good Wife,” “Blue Bloods” and “Survivor.”
Classic programming includes all episodes of the original “Star Trek,” “Cheers,” “JAG,” “Touched by an Angel” and “CSI: Miami,” among others.
“All Access” also affords subs the ability to stream local CBS television stations live in 14 of the largest U.S. markets, including New York, Los Angeles, Chicago and Philadelphia. Subscribers can also use the service on their Android and iOS devices via the CBS App and online at CBS.com.
The “All Access” channel on Roku replaces the current CBS channel, which offers only clips. Existing users will automatically be upgraded to the new channel today and will still have the opportunity to watch clips without being an “All Access” subscriber. They will also be able to browse the channel’s entire library.
New subs can sign up directly through their Roku device or by visiting www.cbs.com/all-access/roku. Current subs can simply log in using their existing username and password.
“The launch of the “CBS All Access” channel marks the first of many connected device platforms we’ll be bringing this service to in the coming months,” Marc DeBevoise, EVP and GM of entertainment, sports and news with CBS Interactive, said in a statement.