PayPal: 58% of Video Consumers Watch on Mobile Phone2 Feb, 2017 By: Erik Gruenwedel
More consumers streaming than downloading content
Consumers are increasingly watching video away from the television. A new study commissioned by PayPal found 58% of video consumers watch content on a mobile phone, followed by a tablet.
The self-serving study of 10,000 respondents (purchasing online via credit card or PayPal) in the United States, United Kingdom, Russia, Poland, Japan, Germany, United Arab Emigrants, France, Spain and Italy found more than 50% of American viewers prefer Netflix over other SVOD services; 75% pay for streaming channels versus 41% who purchase downloads.
After Netflix, 14% watch Amazon Prime Video, followed by YouTube (9%), VOD (6%), Hulu (6%) and HBO Now (2%), among others.
Male respondents overwhelmingly (74%) prefer streaming comedy, compared with drama (80%) for women. Females prefer kids and family content (58%) and romance (37%) compared with men at 37% and 16%, respectively.
Millennials — the demo most likely to eschew traditional pay-TV — are also less likely to cancel SVOD. Indeed, 53% of respondents (18-34 years old) have not canceled SVOD, compared with 48% among respondents 35 and above.
Separately, among respondents who admitted to watching pirated movies, 48% said they did so before the title is available on video. Another 24% said they consumed pirated content while still available theatrically; 21% said they only watched pirated TV shows; 3% said they watched a pirated movie prior to its theatrical release — ditto for those who watched illegally after the title was available on packaged media.