Noggin Bowing Interactive Videos

31 May, 2017 By: Erik Gruenwedel

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Noggin, Nickelodeon’s subscription video-on-demand service for kids, is launching a series of interactive videos for preschool-age viewers, beginning June 1.

The $5.99 monthly service’s interactive videos enable users to engage with characters by tapping, touching, swiping or speaking to navigate through enhanced educational experiences that promote science, technology, engineering, math and social-emotional skills.

At launch, more than 30 videos will be introduced, including “Blaze and the Monster Machines,” “Bubble Guppies,” “Team Umizoomi” and short-form content featuring longtime characters Moose and Zee.

New video authoring tools enable Nick’s show creators, producers and animators to create real-time scene editing and a live preview to layer in interactive elements within any episode.

The interactive video player can be integrated into existing Nickelodeon video apps, eliminating the need to download a separate app.

Nick’s play-along videos were also created in partnership with curriculum and research consultants who helped shape the interactions to enhance the existing educational value of the shows. Throughout each interactive adventure, kids engage with content with the goal of fostering development of cognitive, social and emotional skills.

“The introduction of our play-along videos mark the evolution of preschool interactivity that Nickelodeon initiated with ‘Blue’s Clues’ and ‘Dora the Explorer,’” Matthew Evans, EVP of digital and new business for Nickelodeon Group, said in a statement. “We can now transform our linear production capabilities through an authoring tool of our own design that allows us to create complementary interactive, digital video that truly lets kids participate in, and learn from the story.”

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