Netflix Says Subs 'Binge Race' Original Series

18 Oct, 2017 By: Erik Gruenwedel

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Netflix claims to have created a new type of television viewer: the binge racer.

The self-proclaimed ‘TV disruptor’ says some subscribers now accomplish in a day what others take weeks to achieve speeding through an entire season of an original program within 24 hours of its release.

The SVOD pioneer said 8.4 million subs have chosen to binge race. Between 2013 and 2016 the number of launch day finishers grew more than 20 times.

Binge racing grew from 200,000 subs in 2013 to more than 5 million in 2017 through September. Ratings-shy Netflix stresses binge racing has no relation to overall viewership, i.e. ratings.

“There’s a unique satisfaction that comes from being the first to finish a story — whether it's the final page of a book or the last moments of [their] favorite TV show,” Brian Wright, VP of original series, said in a statement.

Binge-racing favorites range from 30-minute comedies like “Master of None,” “Glow” and “Dear White People,” to hour-long fare such as “Stranger Things,” “House of Cards,” “Orange Is the New Black” and “The Seven Deadly Sins,” among others.

Notable binge-racing stats:

• Five subs in the United States raced through all five seasons of “House of Cards” the day they were released.
• One French sub has raced through 30 original series this year.
• “Gilmore Girls: A Year in the Life” generated the most global racers in its 24-hour debut. “Fuller House” reigned supreme in Ecuador; “Club de Cuervos” scored No. 1 in Mexico, and Marvel’s "The Defenders” was tops in South Korea.

Top 20 Binge Raced Shows	Top 20 Binge Racing Countries
1 Gilmore Girls: A Year in the Life 2 Fuller House 3 Marvel's The Defenders 4 The Seven Deadly Sins 5 The Ranch 6 Santa Clarita Diet 7 Trailer Park Boys 8 F is for Family 9 Orange Is the New Black 10 Stranger Things 11 Friends from College 12 Atypical 13 Grace and Frankie 14 Wet Hot American Summer 15 Unbreakable Kimmy Schmidt 16 House of Cards 17 Love 18 Glow 19 Chewing Gum 20 Master of None	1 Canada 2 United States 3 Denmark 4 Finland 5 Norway 6 Germany 7 Mexico 8 Australia 9 Sweden 10 Brazil 11 Ireland 12 United Kingdom 13 France 14 New Zealand 15 Peru 16 Netherlands 17 Chile 18 Portugal 19 Italy 20 United Arab Emirates

 

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