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Netflix Discloses Binge-Viewing Data

9 Jun, 2016 By: Erik Gruenwedel

When Netflix borrowed a selling point of complete TV show seasons on DVD for its original streamed series, the social phenomenon of binge viewing — watching consecutive episodes — was created.

It’s a strategy Netflix wants to employ with its original movies: Ubiquitous theatrical/streaming access globally from the get-go.

The streaming video pioneer has just released data from the global viewing of more than 100 serialized TV series across more than 190 countries from October 2015 through May 2016.

Netflix found subs typically watch more than two hours a day to complete a season. While the binge-worthiness of a show doesn’t correlate to total viewership — underscoring Netflix’s tactical avoidance of ratings — the data suggests the more nuanced a show, the longer a viewer takes to complete the series.

The SVOD pioneer indicated subscribers blow through episodes of "Breaking Bad," "Orange Is the New Black" and "The Walking Dead," while taking their time with "House of Cards," "Narcos," "Bloodline" and "Mad Men."

Thrillers and horror typically garner strong reaction from viewers, eliciting emotional responses that lend themselves to binge watching. Thought-provoking programs that are more open to interpretation generate shorter viewing time.

“As The Binge Scale indicates, the viewing experience of a series can range [a lot],” Cindy Holland, VP of original content, said in a statement.

About the Author: Erik Gruenwedel

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