Miramax Bows Facebook Movie Rental App22 Aug, 2011 By: Chris Tribbey, Erik Gruenwedel
Famed studio launches first social media rental app that allows Facebook members to stream movies
Miramax has partnered with Facebook to launch an app that gives users access to about 20 movies for streaming, the studio said Aug. 22.
This is the first time a major studio has opened up a significant number of titles to the platform. Titles include Pulp Fiction, Good Will Hunting, Kill Bill Vol. 1 & Vol. 2 and Chicago, among others.
Dubbed Miramax eXperience, the platform follows up on rentals of select catalog titles from Warner Home Video, Paramount Home Entertainment and Universal Studios Home Entertainment. Similar to those offerings, the titles can be rented for 48 hours for 30 Facebook credits or $3.
The titles also are available on Facebook in the United Kingdom and Turkey.
In a blog, Miramax CEO Mike Lang said the ultimate goal of the Facebook app is to allow consumers to purchase and store movies in a cloud-based digital locker.
“The time is now to make cloud-based movie ownership a reality for consumers,” Lang wrote.
Since its purchase from The Walt Disney Co. by an investor group, Santa Monica, Calif.-based Miramax, which was founded and later sold by Bob and Harvey Weinstein, has aggressively sought to monetize its 700-title catalog through myriad packaged media and digital deals throughout North America and Europe.