Hulu, Viacom Expand Content Partnership

6 Oct, 2015 By: Erik Gruenwedel

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Renewal includes ‘The Daily Show’ and first-time kids programming

As expected, Hulu and Viacom Oct. 6 announced an expansion of their content partnership, granting Hulu Plus exclusive subscription streaming rights to select series from Nickelodeon, Comedy Central and MTV.

The renewal continues an existing deal whereby late-night shows, including “The Daily Show With Trevor Noah,” are available to stream on Hulu Plus the day after airing on linear broadcast, and current seasons of select shows from Viacom’s media networks remain available to stream on delay after airing on linear broadcast.

Hulu CEO Mike Hopkins alluded to the deal during an Oct. 5 keynote at Mipcom in Cannes, France.

The new multiyear agreement makes Hulu the exclusive SVOD home to past and future seasons of certain titles from Comedy Central, including Emmy-winning comedy series “Inside Amy Schumer,” “Broad City,” “Drunk History” and “Key & Peele,” as well as MTV’s “Faking It” and “Finding Carter.” Additional seasons of “Workaholics,” “Awkward” and “Catfish: The TV Show” also are available on Hulu.

The deal also expands Hulu’s exclusive kids programming from Nickelodeon. First-time Hulu shows include “Teenage Mutant Ninja Turtles,” “Rabbids Invasion,” “Sanjay and Craig,” “Breadwinners,” “Bella and the Bulldogs” and “The Thundermans.”

In addition, all episodes of kids series “Doug and Rugrats,” as well as “T.U.F.F. Puppy” and “Planet Sheen,” will become available to stream for the first time on Hulu. These shows join library content,  including “Ren & Stimpy,” “The Wild Thornberrys,” “Drake & Josh,” “Hey Arnold!,” “The Adventures of Jimmy Neutron: Boy Genius,” “Danny Phantom” and others, which will remain on Hulu.

“Viacom has been an important partner of ours since we struck our first deal with them over five years ago and our relationship has only grown since then,” Hopkins said in a statement.

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