Hulu, Discovery Channel Ink Expansive SVOD Pact9 Dec, 2014 By: Erik Gruenwedel
SVOD service gets exclusive access to ‘Deadliest Catch’
Hulu and Discovery Channel Dec. 9 announced a first-ever long-form streaming content agreement granting subscribers access to reality shows such as “Mythbusters,” “The Little Couple,” “Say Yes to the Dress,” “Treehouse Masters,” “How it’s Made” and “Homicide Hunter,” beginning in January. Hulu will also gain exclusive SVOD rights to Discovery Channel’s popular fishing series “Deadliest Catch.”
Hulu is co-owned by The Walt Disney Co., 21st Century Fox and Comcast.
“Discovery Communications is proud to partner with Hulu on this fantastic new agreement,” Rebecca Glashow, SVP of digital distribution and partnerships, said in a statement.
The partnership features programming from multiple networks, including Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science, Destination America and original Spanish-language content from Discovery en Español.
Craig Erwich, SVP and head of content, Hulu, said the Discovery deal enables the SVOD service to expand its premium content to a broader audience.
“This new agreement with Discovery enhances our catalog of high-quality programming in a variety of genres, including some of the most-popular unscripted series on television today,” Erwich said.