Dish, Netflix Partner for Free SVOD Service23 May, 2014 By: Erik Gruenwedel
Dish Network and Netflix have partnered for a summer promotion whereby new Hopper DVR broadband subscribers get free access to Netflix for six months.
Under the deal, satellite-TV subscribers who agree to a two-year service contract to a select channel package, including the Hopper DVR, will receive a code for Netflix six-to-10 weeks after service activation. The offer expires July 31.
The announcement comes the day after Netflix and U.K. telecom operator Vodafone began offering free six-month Netflix access for new mobile broadband subscribers.
The Dish offer is the latest marketing ploy the satellite TV operator is using to lure subscribers to Hopper and a bundled channel offering. Dish also offers the iPad Mini and Southwest flyer miles in separate Hopper promotions.