DirecTV Queries Subs on Possible Streaming Service
27 Apr, 2011 By: Erik Gruenwedel
DirecTV is considering launching a fee-based Netflix-type streaming service, according to a detailed survey reportedly sent to select subscribers.
The El Segundo, Calif.-based satellite TV operator, which ended 2010 with more than 19 million subscribers, said the unpriced service would appear as a line item on monthly bills.
DirecTV — which last week bowed a premium video-on-demand service featuring recent theatrical releases — would allow broadband users to have unlimited access to catalog movies (older than five years) and repurposed TV shows playable on a PC, connected TV or tablet computer.
Respondents (who are Netflix subscribers) were asked how long they had been with Netflix, which option they subscribed to, and many shows/movies (up to five) and time (less or more than 30 minutes) they streamed in an average week.
They were asked to compare DirecTV to Netflix regarding access to new-release movies (including DVD and Blu-ray Disc), TV shows, VOD, discontinued TV shows and comparative price value.
Respondents also were queried regarding their use of social media, technology, pay-TV channels, portable devices, digital video recorders and fast forwarding through commercials, among other viewing habits.
The survey was first reported by digital media blogger Dave Zatz.
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