CBS All Access Bows Ad-Free Plan31 Aug, 2016 By: Erik Gruenwedel
Local affiliate live streams will still feature advertising
CBS All Access, the media giant’s subscription streaming video service, Aug. 31 announced availability of an ad-free monthly plan for $9.99 — 66.7% above the standard $5.99 fee. The move mirrors Hulu, which offers ad-free streaming at 50% ($11.99) more than its standard $7.99 ad-lite plan.
With the commercial-free plan, subscribers will still be able to watch CBS’s on-demand library of more than 7,500 episodes, including full current seasons. All Access upcoming original series include "Star Trek: Discovery,” a "The Good Wife" spinoff and a new digital edition of "Big Brother."
"The foundation of CBS All Access is [about] giving [subs] more choice in how they watch their favorite CBS programming," Marc DeBevoise, COO of CBS Interactive, said in a statement.
While $5.99 subs are subjected to reduced ad-loads, they are able to watch CBS Classics without commercials. Current subscribers have the option to move to the commercial-free plan.
In an effort to appease local affiliates with the concept of over-the-top video, live-streaming of CBS Television stations on All Access in more than 150 markets will continue to feature the same commercials as the over-the-air broadcast, and select on-demand shows will include promotional interruptions.
All Access is available online at CBS.com, on mobile devices and tablets via the CBS App for iOS, Android and Windows 10, and on Roku, Apple TV, Xbox One, Xbox 360, Chromecast, Android TV, Amazon Fire TV and Fire TV Stick.