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Amazon Says Prime Video Coming to India

28 Jul, 2016 By: Erik Gruenwedel

Amazon July 28 said Prime Video is coming shortly to Amazon India, which launched operations earlier this year. In addition to access to Amazon original series and movies, the SVOD service will offer movies and TV shows from Indian as well as global content providers.

“The team in India is inventing at a torrid pace, and we’re very grateful to our Indian customers for their welcoming response,” founder/CEO Jeff Bezos said in a statement.

On the company's fiscal call CFO Brian Olsavsky reiterated long-standing management refrain “being very happy” with consumer adoption of Prime Video.

“We know people love it,” he said.

When asked if Amazon would consider launching Prime Video globally to compete against Netflix worldwide launch earlier this year, Olsavsky punted, saying only that Amazon would be doubling content spend over the next six months, which includes tripling original movies and TV shows investment.

“That content can be used globally,” he said.

Meanwhile, the e-commerce behemoth said second-quarter (ended June 30) North America media sales increased 11.7% to $2.92 billion, from $2.62 billion during the previous-year period. Media sales include books, music, movies (DVD/Blu-ray Disc), video games and consoles, software and digital, including Amazon Instant Video.

International media sales increased 9% to $2.28 billion, from $2.09 billion. The international sales growth rate was the strongest in nearly four years.

Globally, revenue increased 31% to $30.4 billion, compared with $23.2 billion in second-quarter 2015. Net income was $857 million compared with $92 million in second-quarter 2015.

The second annual Prime Day was the biggest ever for Amazon, and was also a record day for Amazon devices (Kindle, Fire TV, tablets) globally. Compared to Prime Day 2015, worldwide orders grew by more than 60%, orders from third-party sellers with Prime Day nearly tripled.

North American revenue topped $17.6 billion, compared with $13.7 billion a year ago. Operating income reached $702 million, compared with $348 million during the previous-year period.

About the Author: Erik Gruenwedel

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