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We Plan to Salute ‘Digital Drivers’

17 Feb, 2011 By: Stephanie Prange

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It is no secret that digital delivery of content has taken great strides in the past few years, and Home Media Magazine has been covering developments in this part of the business in every issue. Now we plan to take yet another step in elucidating the digital delivery world. In our upcoming March 28 issue, Home Media Magazine will single out our industry’s digital leaders, the executives at the studios and content services who are charting the course for digital delivery of movies and TV shows. We are calling them “Digital Drivers.”

Never in the history of the business have there been so many different ways to consume such content, in addition to physical media. From cable video-on-demand to online streaming and downloading to Apple apps such as those offered for the first time by Warner Bros. Digital Entertainment, the digital delivery arena is growing remarkably.

Our aim is to provide a roadmap of the players in the digital business who are key to licensing content both to service providers and from the studios. The philosophies and deals are in constant flux in this ever-evolving corner of this industry. Windows, prices — both to consumers and service providers — and players are adjusting constantly.

Thus, we are hoping to start an annual snapshot of this part of the business through its key executives. We invite everyone in the industry to offer input for our “Digital Drivers” section via our website, at www.homemediamagazine.com/news/digital-drivers-form, where readers can nominate their choices for digital players. Readers also may e-mail me with their suggestions and why each particular digital driver is a key player in the delivery of online movies and TV shows.

As part of our section, we also hope to offer a primer of phrases in the digital business to outline the alphabet soup of terms such as EST and iVOD.

While perhaps no one has the definitive road map for the future of digital delivery — and how content holders will continue to profit and grow the business of making great content — our aim is to help make that map more clear through identifying the “Digital Drivers” in our business.
Blu-ray Disc continues to be the gold standard in content delivery. However, digital delivery of content, too, will be part of our future, and we plan to cover it with the same thoroughness with which we have been covering the video business for more than 30 years.

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