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Disney Shows Some Mad Style

27 May, 2010 By: Stephanie Prange

Anyone who has seen Tim Burton’s Alice in Wonderland is certain to admire the intricate costumes designed by Oscar winner Colleen Atwood.

As Warner did with it’s superb ruby slippers design exhibition for the 70th anniversary of The Wizard of Oz, Disney beautifully merged the world of fashion and film to support the disc release of Alice by hosting a gala at the Fashion Insitutute of Design and Merchandising (FIDM) in Los Angeles.

On display were the elaborate costumes from the film, designed by Atwood, as well as fashion interpretations of the various characters in Alice designed by FIDM grads. Hosted by “Project Runway” alum Nick Verreos, the runway show featured fanciful new creations, from the Mad Hatter (in a gorgeous orange gown) to the Red Queen in a ruby red dress with a voluminous train sprinkled with hearts. For pictures, click here.

The grounds, too, offered a superb setting with clocks, hearts and teacups dotting the outdoor courtyard.

Singer/songwriter Kerli got the crowd in the Alice mood, performing her hits “Strange” and “Tea Party” included on the soundtrack, just before we were treated to a viewing of Atwood’s costumes and clothing inspired by other designers.

This is the second extremely polished and classy event I’ve attended at FIDM. I hope the association between home entertainment and the institute continues.

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