Sony Bows Screen ‘Classics’ On Demand DVD13 Sep, 2010 By: Erik Gruenwedel
Sony Pictures Home Entertainment Sept. 13 launched an online service that allows film buffs to purchase more than 100 classic titles from its Columbia Pictures catalog, available for the first time on DVD.
Dubbed “Screen Classics by Request,” the service () allows consumers to purchase DVDs on demand spanning more than 75 years for $19.94, plus shipping. New titles, including Blu-ray releases, are updated monthly and feature original theatrical box art when available.
The DVD-on-demand platform allows studios and TV networks to bring content to market in a more cost-effective manner, since titles are manufactured only in response to customer demand.
Movies initially available include: The Pumpkin Eater (1964), with Anne Bancroft and Peter Finch; Footsteps in the Fog (1955,) starring Stewart Granger and Jean Simmons; Sam Wanamaker’s The Executioner (1970), with George Peppard; The Juggler (1953), starring Kirk Douglas; the Sherlock Holmes mystery A Study in Terror (1965); I Never Sang For My Father (1970), with Melvyn Douglas and Gene Hackman; Genghis Kahn (1965), with Omar Sharif; and Les Voleurs (Thieves, 1996) with Catherine Deneuve.
“The launch of ‘Screen Classics By Request’ is an important step in the evolution of our multiplatform distribution strategy,” said John Calkins, EVP of global digital and commercial innovation with SPHE.