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Power to Pink

18 Oct, 2012 By: Angelique Flores

Tuesday night was all about the pink cause at Proactive Sports Performance Lab in Westlake Village, Calif.

Fitness expert Patricia Friberg hosted a DVD release party for her Power 4 Pink Workout DVD, timed for release during National Breast Cancer Awareness Month. The event also raised funds for the Breast Cancer Research Foundation, a cause that’s important to Patricia.

“My husband (Greg Friberg) is an oncologist, and I have had a lot of exposure to the field of breast cancer research,” Patricia said. “We have sadly lost many friends to the disease, and I wanted to find a way to make a difference in their honor.”

During the evening, Patricia led a quick but invigorating workout before letting her guests get back to sipping pink champagne. It was nice to see that the encouraging and clear instructions you see from her on her DVD isn’t just for the camera but a natural part of her training. In person, she also adds a sense of humor, which is always welcome when I’m working out.   

While Patricia has worked with some big names in football and basketball, she also specializes in working with breast cancer survivors, among other things. The Power 4 Pink Workout DVD features a segment with exercises designed specifically for breast cancer survivors.

This DVD isn’t Patricia’s only contribution to the fight against breast cancer.

“I started by participating in Pilates 4 Pink several years ago,” she said of her involvement in Shape magazine’s national breast cancer awareness campaign. “Then I wanted to capture a larger audience to raise more money for the cause, so I signed up for contest to win free production on a DVD. I won the Producer's Choice Award, which allowed me to offset some of the costs of producing a DVD so I could then donate more money to the BCRF.”

But the Power 4 Pink DVD isn't just for cancer survivors; it’s for everyone. It contains an 80-minute program with great cardio, toning and stretching exercises for all fitness levels.

Another great thing about this DVD is that 100% of the net profits goes to the Breast Cancer Research Foundation.

“I like the BCRF because they are involved in global research and have very little overhead — 90 cents of every dollar goes directly to research,” she said.

So Patricia’s DVD will not only be a great workout for you, but it also will help support a worthy cause.

Pictured with me above is Patricia (center) and veteran fitness publicist Leslie T. McClure (right).


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About the Author: Angelique Flores

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